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Peer reviewedEverett, James E.; Armstrong, Robert W. – Journal of Marketing for Higher Education, 1990
A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…
Descriptors: Admission Criteria, Bachelors Degrees, Business Administration Education, College Administration
