Peer reviewedERIC Number: EJ520094
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Benefits of a Graduate Business Degree: Students' Perspectives and Universities' Challenges.
Webb, Marion Stanton; Allen, Lida Cherie
Journal of Marketing for Higher Education, v6 n2 p57-71 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career advancement, and job enrichment. Degree type, school size/type, and demographics influenced student decisions. (Author/MSE)
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition, Decision Making, Educational Benefits, Graduate Students, Graduate Study, Higher Education, Institutional Characteristics, Job Development, Marketing, Professional Development, Program Design, Student Attitudes, Student Characteristics
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
