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ERIC Number: EJ520092
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Analysis of Students' Needs in Selecting a College or University in a Changing Environment.
Coccari, Ronald L.; Javalgi, Rajshekhar G.
Journal of Marketing for Higher Education, v6 n2 p27-39 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of 20 institutional attributes for each group. (MSE)
Descriptors: Business Administration Education, College Administration, College Choice, College Students, Comparative Analysis, Decision Making, Ethnic Groups, Graduate Students, Higher Education, Institutional Characteristics, Marketing, Student Attitudes, Student Characteristics
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A