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Characterizing the Decision Process Leading to Enrollment in Master's Programs: Further Application of the Enrollment Process Model.
Peer reviewed Peer reviewed
Stiber, Gregory – Journal of Marketing for Higher Education, 2001
Used an enrollment process model to guide implementation of a survey of master's business students to characterize the decision process leading to enrollment. Quadrant analysis was used to develop a two-dimensional profile of students for use in enrollment management. (EV)
Descriptors: College Choice, Decision Making, Enrollment Management, Graduate Students
Analysis of Students' Needs in Selecting a College or University in a Changing Environment.
Peer reviewed Peer reviewed
Coccari, Ronald L.; Javalgi, Rajshekhar G. – Journal of Marketing for Higher Education, 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…
Descriptors: Business Administration Education, College Administration, College Choice, College Students
Benefits of a Graduate Business Degree: Students' Perspectives and Universities' Challenges.
Peer reviewed Peer reviewed
Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition