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Direct linkJeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
Peer reviewedCoccari, Ronald L.; Javalgi, Rajshekhar G. – Journal of Marketing for Higher Education, 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…
Descriptors: Business Administration Education, College Administration, College Choice, College Students
Peer reviewedWebb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition
