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Direct linkJeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
Galan, Mianda; Lawley, Meredith; Clements, Michael – Journal of Marketing for Higher Education, 2015
Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…
Descriptors: Foreign Countries, Social Networks, Mass Media Use, Graduate Students
