This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse…

A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…

Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…

Surveyed students and supporting organizations about their decision considerations regarding enrolling in and supporting an executive master of business administration (EMBA) program. The findings from this studyprovide direction for EMBA directors in strengthening recruiting efforts toward both students and organization sponsors. (EV)

Used an enrollment process model to guide implementation of a survey of master's business students to characterize the decision process leading to enrollment. Quadrant analysis was used to develop a two-dimensional profile of students for use in enrollment management. (EV)

A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…

A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…

Developed an enrollment process model and used it to study the decision process leading to enrollment in a university's doctoral business program through a questionnaire. Responses of 51 doctoral students provide insight into student behavior and the substance of the school's current market. (SLD)