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| College Choice | 1 |
| Decision Making | 1 |
| Enrollment Management | 1 |
| Graduate Students | 1 |
| Masters Programs | 1 |
| Models | 1 |
| Student Characteristics | 1 |
| Student Surveys | 1 |
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| Journal of Marketing for… | 1 |
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| Stiber, Gregory | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedStiber, Gregory – Journal of Marketing for Higher Education, 2001
Used an enrollment process model to guide implementation of a survey of master's business students to characterize the decision process leading to enrollment. Quadrant analysis was used to develop a two-dimensional profile of students for use in enrollment management. (EV)
Descriptors: College Choice, Decision Making, Enrollment Management, Graduate Students
