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Peer reviewedCoccari, Ronald L.; Javalgi, Rajshekhar G. – Journal of Marketing for Higher Education, 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…
Descriptors: Business Administration Education, College Administration, College Choice, College Students
