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Peer reviewedCarrel, Ann E.; Schoenbachler, Denise D. – Journal of Marketing for Higher Education, 2001
Surveyed students and supporting organizations about their decision considerations regarding enrolling in and supporting an executive master of business administration (EMBA) program. The findings from this studyprovide direction for EMBA directors in strengthening recruiting efforts toward both students and organization sponsors. (EV)
Descriptors: College Choice, Comparative Analysis, Decision Making, Employers
