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Direct linkAghaz, Asal; Hashemi, Amin; Atashgah, Maryam S. Sharifi – Journal of Marketing for Higher Education, 2015
Despite several studies having been conducted to examine organizational image from a business perspective, there has not been adequate research in the area of perceived image in nonprofit organizations such as universities. Thus, the purpose of this study was to examine the factors contributing to university image, from the postgraduate students'…
Descriptors: Foreign Countries, Graduate Students, Universities, Reputation
