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Direct linkKashif, Muhammad; Cheewakrakokbit, Pimpa – Journal of Marketing for Higher Education, 2018
We aim to examine the international student perceived service quality of Business Schools located in Thailand to link it with their intentions to remain loyal. The survey based approach is adopted to collect data from 300 international students enrolled in various business schools in Thailand. All the dimensions of PAKSERV except Personalization…
Descriptors: Foreign Countries, College Students, Business Schools, Business Administration Education
