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Direct linkHoldsworth, David K.; Nind, Derek – Journal of Marketing for Higher Education, 2005
Preferences for college education among year 12 and 13 high school seniors from throughout New Zealand were surveyed. Initial focus group researched students in the process of deciding on college education and/or on a particular college or university institution in their choice process. Quantitative research developed from the focus group…
Descriptors: Student Attitudes, Focus Groups, Foreign Countries, Statistical Analysis
