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Direct linkAbou-Warda, Sherein H. – Journal of Marketing for Higher Education, 2014
Higher education institutions are increasingly concerned about accreditation. Although sustainable market orientation (SMO) bears on academic accreditation, to date, no study has developed a valid scale of SMO or assessed its influence on accreditation. The purpose of this paper is to construct and validate an SMO scale that was developed in…
Descriptors: Accreditation (Institutions), Foreign Countries, Institutional Evaluation, Surveys
Mahrous, Abeer A.; Kortam, Wael – Journal of Marketing for Higher Education, 2012
This paper seeks to understand the criteria which students use to evaluate teaching effectiveness. Using structural equation modeling with a sample of business students from Egypt, the findings indicate that the above criteria comprise six factors: organization of the course, fairness of grading, workload difficulty, student-instructor…
Descriptors: Student Attitudes, Student Evaluation of Teacher Performance, Structural Equation Models, Evaluation Criteria
Mostafa, Mohamed M. – Journal of Marketing for Higher Education, 2006
The overall purpose of this research is to further our understanding of how students perceive service quality in Egypt's private universities. The paper also tests the SERVQUAL dimensions in higher education within an Arab, non-Western context. A sample of 508 students from four private universities in Egypt participated in the study. Student…
Descriptors: Foreign Countries, Private Colleges, Private Education, Arabs
