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Direct linkYao, Qingjiang; Martin, Mary C.; Yang, Hsin-Yen; Robson, Scott – Journal of Marketing for Higher Education, 2019
Based on a representative sample of students from four public universities in a Midwestern state, this study finds that universities' campus diversity has positive influences on their students' diversity awareness and social trust and no negative effects on those universities' internal brand identification. Diversity awareness and ethnic identity…
Descriptors: State Universities, Student Attitudes, Student Diversity, Trust (Psychology)
