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Lean, Emily R.; Emery, Brooke Glover – Journal of Management Education, 2021
The purpose of this study was to determine which techniques work best to positively communicate an institutional mission in an online education format. The overarching goal of our research is to better understand how to create and maintain online classes that help universities pursue a specific mission while offering a high-quality education.…
Descriptors: Communication Strategies, Institutional Mission, Religious Colleges, Private Colleges