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Direct linkAbrams, Katie; Meyers, Courtney; Irani, Tracy; Baker, Lauri – Journal of Extension, 2010
Several land-grant institutions have adopted a name to encompass the teaching, research, and Extension components of the university, creating a brand identity for those public services. But, in the mind of stakeholders, has the connection between the tripartite mission and the brand name been made? The study reported here sought to determine…
Descriptors: Land Grant Universities, Institutional Mission, Marketing, Reputation
