Through a combination of internal and external collaborations, consumer-based energy education designed for hard-to-reach audiences was successfully delivered statewide by an interdisciplinary Extension team. Program participants representing rural residents, senior citizens, and low-income audiences demonstrated improvements in knowledge and…

New partnerships to reach new audiences are key to Extension's future (Harder, 2019). But partnership is enhanced through shared decision-making, co-creation of content, and leveraging non-overlapping expertise and experience (Bertsch et al., 2020; Israilov & Cho, 2017; Ostrom, 1996). Texas A&M AgriLife Extension Service partnering with…

Gain and loss framing has been used in risk communication across many fields as a technique for shaping individuals' behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested five message frames to determine efficacy for outreach programs. We made the following determinations: (1) for…

Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the…

According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in…

Coalitions are central to Extension's community-based programs. To assess characteristics that support well-functioning coalitions and to support coalitions in which Extension stakeholders participate, we used the Wilder Collaboration Factors Inventory to assess 10 Supplemental Nutrition Assistance Program Education coalitions on the basis of…

To reach the goals of outreach and Extension programs, a program planning model is essential. A new model is presented to ensure program success; it is the human development-ecoLogic model (HD-ELM). The HD-ELM components are as follows: HD--human development characteristics and implications for target audience; E--modified ecological systems…

As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was…

As the United States' population ages, connecting older adults to supportive resources is more important than ever. Colorado State University Extension has played a central role in implementing Senior Access Points, a program that delivers community outreach and education regarding aging-related resources available to older adults and caregivers.…

There is a growing imperative to ensure that aging-related resources and information are accessible to older adults and caregivers as the population ages. Extension can play an important role in associated education and outreach. We report on the results of a community assessment conducted in Larimer County, Colorado, that addressed barriers to…

California's 4-H Youth Development Program adopted an asset-based and systematic community development approach to studying successful Latino-serving youth development programs. This effort included a scan of Latino engagement resources and Latino-serving youth development settings as well as key informant interviews. Beyond generating important…

Festivals, fairs, and events (FFEs) provide rural communities with economic and noneconomic benefits. For the project described in this article, we conducted a needs assessment of Iowa FFE managers by surveying them about the challenges they face in event management and then used the results of the assessment as the basis for training sessions…

This article introduces Q methodology, an idea-sorting activity that can help Extension improve outreach and education on new and contentious issues. Q methodology is a helpful tool when Extension professionals are confronted with controversial or complex resource management challenges. Through the analysis of a simple card-sorting exercise,…

For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various…

A partnership between Ohio State University Extension and the Ohio Housing Finance Agency blends effective community outreach with rigorous research. Community outreach of the partners ranges from home buyer education to foreclosure prevention in Ohio. Research projects of the partnership target program design, pilot testing, and evaluation. The…