Want to send a message that 99% of your audience will read? Many Extension professionals are familiar with using social media tools to enhance Extension programming. Extension professionals may be less familiar with the use of mobile phone text-based marketing tools. The purpose of this article is to introduce SMS (short message system) marketing…

The study expands reported here Extension education's knowledge regarding characteristics of potential change agents. Graduate students learning to become agricultural Extension educators were studied to determine their definition of a change agent. Participants' cognitive styles were assessed using Kirton's Adaptation-Innovation Inventory to…

Presents a model of organized advisory councils containing three components: structural knowledge, programing skills, and group process skills. This framework can be used to train advisory council members and improve the effectiveness of extension programs. (SK)

Volunteers have needs, abilities, and desires of their own. The skilled and caring extension agent will use management and supervision principles to fully use all of those needs and abilities. (LRA)

The author states that a common factor in comparing one extension method to another is the interaction involving a subject concept and a member of the target audience. He outlines approaches that extension personnel may use to compare effectiveness of meetings, publications, mass media, etc., in reading their audience. (MF)

Presents a marketing decision model and other methods that extension agents may use in presenting extension programs dealing with the problems of marketing agricultural commodities. (MF)