Higher education institutions are leveraging the attributes of digital devices to enhance student's learning. The capability of digital devices to present visual images is the subject of this article, specifically the potential for visual organizers (VOs) to support students in an undergraduate marketing research course. Students reported that VOs helped them to understand the course requirements and supported them to organize their study program. VOs were positively associated with student's course participation, collaboration, and knowledge construction. We argued that VOs have the potential to enhance the student learning experience. Lecturers should therefore consider incorporation of VOs when redesigning their courses.