This article investigates how regional inequalities shape the employment seeking experiences and behaviour of graduates by drawing on the case of Chinese Master's graduates under COVID-19. Based on interviews with graduates who chose to work as the 'targeted selected graduates' (TSG) of "University A," located in the underdeveloped regions of North-western China, we show how their employment seeking was jointly impacted by three different but inter-related fields, the national economic, higher education, and graduate employment fields. These students were situated in a unique juncture across these fields; while their elite credentials from "University A" qualified them for these elite TSG programmes, they were disadvantaged by being excluded from TSG recruitments at economically developed regions. Importantly, we highlight that institutionalised cultural capital in the form of academic credentials from elite HEIs does not work in a 'straightforward' manner, but it has to be considered in conjunction with the geo-economic locations of their HEIs. We, therefore, propose the notion of 'geography-mediated institutionalised cultural capital' to capture this significant but under-theorised aspect of the graduate employment scene. This conceptual innovation enlightens the analysis of regional differences in different countries by considering how official or unofficial regional authorities' interventions shape graduate employment.