Describes a class where students learn microeconomics from the perspective of a new business owner. This approach requires reordering the typical sequence of material and introducing a market simulation exercise. Includes a sample business plan, course outline, and data tables. (MJP)

Replicates an earlier study that used videotapes to examine the types of errors made by novice economics students in graphic analysis of a simple supply-demand problem. Further explores the issue by improving the framework for analyzing errors and documenting some methods used by novice groups to correct errors. (MJP)