The present study aims to conceptualize service quality and perceived value in the context of blended learning by redefining and modifying the existing SERVQUAL model, reviewing prior marketing literature on perceived value, and examining the relationships between service quality, perceived value, and student satisfaction. The sample was…

Educators have raised concerns that massive open online courses (MOOCs) mainly serve the interests of advantaged groups. In response, this study examined underrepresented MOOC learners; namely, 2-year college students in South Korea in terms of their perceptions of MOOCs and learning readiness for MOOCs. A total of 119 Korean 2-year college…

Ideally, instruction should be delivered in a way that reduces the processing of information that does not contribute to learning (extraneous load) and increases cognitive processing that contributes to learning (germane load). One way students might effectively manage extraneous load is through specific video lecture viewing strategies to control…