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Direct linkSeo, Young-Jin; Um, Ki-Hyun – Journal of Computing in Higher Education, 2023
The present study aims to conceptualize service quality and perceived value in the context of blended learning by redefining and modifying the existing SERVQUAL model, reviewing prior marketing literature on perceived value, and examining the relationships between service quality, perceived value, and student satisfaction. The sample was…
Descriptors: Blended Learning, Value Judgment, Program Effectiveness, Student Satisfaction
