Descriptor
| Communications | 1 |
| Employment Opportunities | 1 |
| Higher Education | 1 |
| Labor Needs | 1 |
| Labor Supply | 1 |
| Marketing | 1 |
| Student Placement | 1 |
| Student Recruitment | 1 |
| Universities | 1 |
Source
| Journal of Career Development | 1 |
Author
| Apostolidis, Panos | 1 |
| Gougeon, Deborah | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedApostolidis, Panos; Gougeon, Deborah – Journal of Career Development, 1986
This article discusses some of the recruitment issues and practices among universities and corporations, focusing mainly on positions. The term positioning refers to the articulation of marketing communications to create a reputation for the university graduates in the job market, specifically toward groups of corporations. (CT)
Descriptors: Communications, Employment Opportunities, Higher Education, Labor Needs
