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| Behavior Change | 1 |
| Community Programs | 1 |
| Driving While Intoxicated | 1 |
| Health Education | 1 |
| Program Effectiveness | 1 |
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| Journal of Alcohol and Drug… | 1 |
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| Slater, Michael D. | 1 |
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Peer reviewedSlater, Michael D. – Journal of Alcohol and Drug Education, 1999
Study randomly samples 66 drinking and driving television public service announcements that were then coded using a categorical and dimensional scheme. Data set reveals that informational/testimonial messages made up almost half of the total; positive appeals were the next most common, followed by empathy, fear, and modeling appeals. (Contains 34…
Descriptors: Behavior Change, Community Programs, Driving While Intoxicated, Health Education
