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Zinser, Otto; And Others – Journal of Alcohol and Drug Education, 1994
College students (n=177) ranked influence they thought various factors had on their smoking behavior. Subjects ranked peers first and cigarette advertisements last as causes of starting to smoke; my decision and health education advertisements highest and peers lowest for quitting smoking. Findings suggest students perceived they had high degree…
Descriptors: Advertising, College Students, Higher Education, Locus of Control