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Direct linkBass, Ellen J.; Bruce, Susan E.; Lee, Douglas W. – Journal of Alcohol and Drug Education, 2013
To combat hazardous drinking during 21st birthdays, a health-focused
birthday card was mailed to 2,380 college students who later completed an online instrument to assess the campaign's impact. Students reported drinking more during their 21st birthday celebrations than on a typical weekend night. Men consumed more drinks, reached higher estimated…
Descriptors: Drinking, Intervention, Birth, Health Behavior
