This survey of faculty advisers examined major variables and findings of past research on student-run agencies using organizational theory. Larger agencies appeared to offer training in more formalized business procedures among a more diverse client base, found in previous research to be helpful to student-run agency graduates now on the job.…

As a result of the stay-at-home mandates related to COVID-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching,…

The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…

This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowledge. Findings from surveys of business managers indicate the need for real-world application of…

This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students'…

Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…

Marketing and advertising educators are striving to better prepare students to meet the demands of the rapidly changing, data-driven, knowledge-based world. Employers seek graduates who have analytical and creative knowledge and skills and experiences beyond typical classroom learning. Most educators agree that it is critical to reduce the gap…