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Direct linkJack Rotfeld, Herbert – Journal of Advertising Education, 2019
The question asked: "Where should advertising be taught? In colleges of communications or colleges of business?" The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title.
Descriptors: Advertising, Business Administration Education, Business Schools, Departments
