In this article, we analyse some of the mechanisms that neoliberal ideology is using to penetrate the educational system. The educational reforms being introduced throughout much of the world, following the guidelines of clearly neoliberal international economic organisations, are inserting this logic into current education systems. The latest Spanish educational reform, the LOMCE, is a good example of this. The present article analyses some of its key aspects. Now that conquest by force is a thing of the past, control is exercised by means of persuasion. Domination is more deep-rooted and lasting when the person dominated is unaware of it. This is why, in the long term, the challenge for every empire that desires to endure is to subjugate the people's will. The efficiency of the neoliberal system rests primarily on a process of collective internalisation of the system's logic, so that people "freely" abide by what they have been led to believe.