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Agnihotri, Rama Kant; McCormick, Kay – International Multilingual Research Journal, 2010
This article examines signage as a site for the negotiation of meaning between the potential intentionality of the creator and the potential readings of the target audience. Data is drawn from 2 major sources: sociologically and economically differentiated geosemiotic landscapes of Delhi and the advertisements of a large, well-known Indian…
Descriptors: Written Language, Signs, Foreign Countries, Advertising
Petrovic, John; Majumdar, Sikharini – International Multilingual Research Journal, 2010
This article develops the interface between language policy and planning and equal educational opportunity (EEO). Tracing the trajectory of the development "equal educational opportunity" as a normative ideal, this study argues that language policy must serve to promote "actualist" conceptions of EEO. To do this, acquisition…
Descriptors: Language Planning, Multilingualism, Foreign Countries, Educational Opportunities