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Direct linkBelova, Nadja; Eilks, Ingo – International Journal of Science and Mathematics Education, 2016
A large part of the media landscape surrounding us consists of advertising. Therefore, skills for critically coping with advertising are indispensable. Students need to develop such skills for evaluating messages and facts from advertisements. They also need to learn about the mechanisms behind how advertisements are created and used to influence…
Descriptors: Foreign Countries, Teacher Attitudes, Coping, Advertising
