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Iyer, Kavitha; Siddhartha, Anupam – International Journal of Higher Education, 2021
The choice of media as a career has conventionally not been a top priority amongst undergraduate students in India. Despite the surging need for responsible media professionals in a developing country like India, this career is not widely accepted or chosen. This research aimed at determining specific motivations among the first-year undergraduate…
Descriptors: Career Choice, Mass Media, Student Motivation, Foreign Countries