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Juusola, Katariina; Rensimer, Lee – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…
Descriptors: Business Administration Education, Masters Programs, Marketing, Business
James-MacEachern, Melissa; Yun, Dongkoo – International Journal of Educational Management, 2017
Purpose: There is little research into small higher education institutions and international students' choice in selecting these institutions. The purpose of this paper is to understand the factors that influence international student choices in selecting a small institution. In particular, this study compares the differences between Chinese…
Descriptors: Foreign Students, Higher Education, Foreign Countries, College Choice
Singh, Manjet Kaur Mehar – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to understand the pull factors that influenced international students' choice of country and institution for their Master's education. Design/Methodology/ Approach: This qualitative study relied upon focus group interviews with 70 international students registered in taught Master programmes at a higher…
Descriptors: Study Abroad, Decision Making, Qualitative Research, Graduate Students
Durkin, Mark; Howcroft, Barry; Fairless, Craig – International Journal of Educational Management, 2016
Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…
Descriptors: Higher Education, Student Recruitment, Case Studies, College Programs
Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong – International Journal of Educational Management, 2010
Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…
Descriptors: Foreign Countries, Urban Areas, Higher Education, Educational Demand
Frolich, Nicoline; Stensaker, Bjorn – International Journal of Educational Management, 2010
Purpose: This paper seeks to analyse how excellence and diversity are addressed in student recruitment strategies, and how these strategies are developed in eight Norwegian higher education institutions. Design/methodology/approach: The study utilises a theoretical perspective that asserts that strategy is developed through practice. The authors…
Descriptors: Higher Education, Profiles, Student Recruitment, Enrollment Management
Ross, Mitchell; Heaney, Joo-Gim; Cooper, Maxine – International Journal of Educational Management, 2007
Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…
Descriptors: Foreign Students, Secondary Schools, International Education, Foreign Countries
Greenbank, Paul – International Journal of Educational Management, 2006
Purpose: This article analyses how higher education institutions (HEIs) have responded to government policy to increase the participation rates of students from lower social classes through their admissions policies. Design/methodology/approach: The article uses documentary evidence and interviews with institutional policy makers to examine HEI…
Descriptors: Higher Education, Working Class, Qualifications, Public Policy
Ayoubi, Rami M.; Al-Habaibeh, Amin – International Journal of Educational Management, 2006
Purpose: The purpose of this paper is to develop a comparative analysis of the main objectives of international institutional partnerships in four UK leading universities. Based on the presented case studies, the paper outlines a model for objectives and implementation of international partnership. Design/methodology/approach: Using a multiple…
Descriptors: International Trade, Comparative Analysis, Case Studies, Team Teaching