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Direct linkMathooko, Francis M.; Ogutu, Martin – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to establish the extent to which Porter's five competitive forces (PFCF) framework, among other factors drive the choice of response strategies adopted by public universities in Kenya. Design/Methodology/Approach: The study design was descriptive and utilized a cross-sectional survey of all the public…
Descriptors: Questionnaires, Foreign Countries, Guidelines, Case Studies
Jiang, Nan; Carpenter, Victoria – International Journal of Educational Management, 2013
Purpose: The purpose of this research is to identify and critically evaluate key issues faced by an institution in the quest to implement higher education internationalization. Design/methodology/approach: A qualitative research is conducted in a post-1992 UK university. A total of 20 interviewees from three key departments participated in this…
Descriptors: Foreign Countries, Higher Education, Strategic Planning, Program Implementation
Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong – International Journal of Educational Management, 2010
Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…
Descriptors: Foreign Countries, Urban Areas, Higher Education, Educational Demand
Bunnell, Tristan – International Journal of Educational Management, 2005
Purpose: International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long-range plan. This paper aims to investigate these issues. Design/methodology/approach: This paper deals with a survey of 32…
Descriptors: International Schools, Public Relations, Marketing, Foreign Countries
Brown, Paul – International Journal of Educational Management, 2004
The research adopts a case study approach (in higher education) to investigate how strategic capabilities might be developed in an organisation through strategic management development (SMD). SMD is defined as "Management development interventions which are intended to enhance the strategic capability and corporate performance of an…
Descriptors: Strategic Planning, Higher Education, Management Development, Competency Based Education
