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Juusola, Katariina; Rensimer, Lee – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…
Descriptors: Business Administration Education, Masters Programs, Marketing, Business
He, Lan; Liu, Ersi – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to identify the influence of cultural differences on the design and management of two franchise programs and one joint degree program run by a Chinese university in partnership with a British university and a French university. The cross-cultural challenges and the differences in the strategies taken by the…
Descriptors: Foreign Countries, Cultural Influences, College Administration, Governance
Alsharari, Nizar Mohammad – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to explore the process of internationalization of higher education (HE) in the United Arab Emirates by examining the development of its HE system, and analyzing the components and results of internationalization. Design/methodology/approach: The study adopts a qualitative research methodology to analyze…
Descriptors: Global Approach, Higher Education, Foreign Countries, Accreditation (Institutions)
Singh, Manjet Kaur Mehar – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to understand the pull factors that influenced international students' choice of country and institution for their Master's education. Design/Methodology/ Approach: This qualitative study relied upon focus group interviews with 70 international students registered in taught Master programmes at a higher…
Descriptors: Study Abroad, Decision Making, Qualitative Research, Graduate Students
Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…
Descriptors: Foreign Countries, Universities, Private Colleges, Social Responsibility
Loh, Claire; Wong, David H.; Quazi, Ali; Kingshott, Russel Philip – International Journal of Educational Management, 2016
Purpose: Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, "what do our "customers" [students] think now?" This…
Descriptors: Electronic Learning, Mixed Methods Research, Outcomes of Education, Marketing
Ramma, Yashwantrao; Samy, Martin; Gopee, Ajit – International Journal of Educational Management, 2015
Purpose: This paper stems from a study which was conducted as a means to first, find out whether there is a gap between the secondary and tertiary education levels, second identify any existing gap in Science and Technology education, and third, examine the impact of the above upon students' creativity and innovativeness at university level. The…
Descriptors: Creativity, Innovation, Science Education, Secondary Education
Taleb, Hanan M. – International Journal of Educational Management, 2010
Purpose: This paper aims to investigate the relationship between gender and female leadership styles in a single-sex academic institution in Saudi Arabia. Design/methodology/approach: Essentially, a qualitative research approach that utilised a single case-study methodology was adopted. As part of this research, seven in-depth semi-structured…
Descriptors: Evidence, Qualitative Research, Females, Leadership Styles
Ross, Mitchell; Heaney, Joo-Gim; Cooper, Maxine – International Journal of Educational Management, 2007
Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…
Descriptors: Foreign Students, Secondary Schools, International Education, Foreign Countries