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Transnational Degree Program Franchising and the Challenge of Commercial Franchisees
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Juusola, Katariina; Rensimer, Lee – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…
Descriptors: Business Administration Education, Masters Programs, Marketing, Business
Internationalization of the Higher Education System: An Interpretive Analysis
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Alsharari, Nizar Mohammad – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to explore the process of internationalization of higher education (HE) in the United Arab Emirates by examining the development of its HE system, and analyzing the components and results of internationalization. Design/methodology/approach: The study adopts a qualitative research methodology to analyze…
Descriptors: Global Approach, Higher Education, Foreign Countries, Accreditation (Institutions)
A Case Study of Issues of Strategy Implementation in Internationalization of Higher Education
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Jiang, Nan; Carpenter, Victoria – International Journal of Educational Management, 2013
Purpose: The purpose of this research is to identify and critically evaluate key issues faced by an institution in the quest to implement higher education internationalization. Design/methodology/approach: A qualitative research is conducted in a post-1992 UK university. A total of 20 interviewees from three key departments participated in this…
Descriptors: Foreign Countries, Higher Education, Strategic Planning, Program Implementation
Faculty-Specific Factors of Degree of HE Internationalization: An Evaluation of Four Faculties of a Post-1992 University in the United Kingdom
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Jiang, Nan; Carpenter, Victoria – International Journal of Educational Management, 2013
Purpose: The purpose of this paper is to investigate the difference in the process of higher education (HE) internationalization across faculties in a post-1992 university and to identify faculty-specific factors through evaluating the four faculties in the case study. Design/methodology/approach: A qualitative research is conducted in a post-1992…
Descriptors: Foreign Countries, Higher Education, Global Approach, Departments