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Direct linkJames-MacEachern, Melissa; Yun, Dongkoo – International Journal of Educational Management, 2017
Purpose: There is little research into small higher education institutions and international students' choice in selecting these institutions. The purpose of this paper is to understand the factors that influence international student choices in selecting a small institution. In particular, this study compares the differences between Chinese…
Descriptors: Foreign Students, Higher Education, Foreign Countries, College Choice
Singh, Manjet Kaur Mehar – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to understand the pull factors that influenced international students' choice of country and institution for their Master's education. Design/Methodology/ Approach: This qualitative study relied upon focus group interviews with 70 international students registered in taught Master programmes at a higher…
Descriptors: Study Abroad, Decision Making, Qualitative Research, Graduate Students
Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong – International Journal of Educational Management, 2010
Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…
Descriptors: Foreign Countries, Urban Areas, Higher Education, Educational Demand
Ross, Mitchell; Heaney, Joo-Gim; Cooper, Maxine – International Journal of Educational Management, 2007
Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…
Descriptors: Foreign Students, Secondary Schools, International Education, Foreign Countries
