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Direct linkGirard, Tulay; Pinar, Musa – International Journal of Educational Management, 2009
Purpose: This study aims to examine the potential effects of the gender similarity between the presenter and evaluator on the presentation evaluation scores obtained with an evaluation form. Design/methodology/approach: The data were collected from marketing students at two universities in the USA. A rubric and separate survey instrument were used…
Descriptors: Evaluators, Student Attitudes, Evaluation Criteria, Grading
Bunnell, Tristan – International Journal of Educational Management, 2005
Purpose: International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long-range plan. This paper aims to investigate these issues. Design/methodology/approach: This paper deals with a survey of 32…
Descriptors: International Schools, Public Relations, Marketing, Foreign Countries
