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Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…
Descriptors: Foreign Countries, Universities, Private Colleges, Social Responsibility
Ross, Mitchell; Heaney, Joo-Gim; Cooper, Maxine – International Journal of Educational Management, 2007
Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…
Descriptors: Foreign Students, Secondary Schools, International Education, Foreign Countries