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Direct linkFrolich, Nicoline; Stensaker, Bjorn – International Journal of Educational Management, 2010
Purpose: This paper seeks to analyse how excellence and diversity are addressed in student recruitment strategies, and how these strategies are developed in eight Norwegian higher education institutions. Design/methodology/approach: The study utilises a theoretical perspective that asserts that strategy is developed through practice. The authors…
Descriptors: Higher Education, Profiles, Student Recruitment, Enrollment Management
