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Strategic Marketing Planning in International Schools
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Bunnell, Tristan – International Journal of Educational Management, 2005
Purpose: International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long-range plan. This paper aims to investigate these issues. Design/methodology/approach: This paper deals with a survey of 32…
Descriptors: International Schools, Public Relations, Marketing, Foreign Countries