In this paper, we focus on professional development for senior academic staff, in particular, doctoral supervisors. Using an authentic case as an example of a long-term, comprehensive, and mandatory development program for senior staff, we analyse the challenges and benefits of such a program and identify issues for consideration. The main issues include: (1) the need for strong incentive structures initiated by the top management; (2) teaching principles that are aligned with the group of senior academics; and (3) a well-evaluated course that, in the long term, encourages supervisors to participate due to their inner motivation.