Graduate students are an ever-growing population in the United States that has historically lacked targeted health behavior research and promotion. This paper presents findings from a larger study based on a qualitative application of the Integrated Model of Behavioral Prediction to interpret the eating behaviors of graduate students. Through a series of thirty-two semi-structured interviews, data related to dietary intake, food choice, and eating behaviors were collected from graduate students at a large, public southeastern university. Thematic analysis was used to evaluate the transcriptions and develop an understanding of the food choice beliefs and intentions of graduate students. Graduate students are well-educated individuals, with a general awareness and knowledge of nutrition and healthy eating practices. However, many graduate students do not consistently perform health-promoting behaviors, largely due to the perception that prioritizing health over school obligations is not culturally or institutionally supported during the graduate school experience. There is also difficulty in establishing consistent, healthy norms for behavior among graduate students, leaving them influenced by negative stereotypes. The findings of this study help elucidate the strongest beliefs and barriers related to healthy eating practices and intentions within this population, which can later be targeted and tested for future health interventions.