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Direct linkEvans, W. Douglas; Andrade, Elizabeth L.; Barrett, Nicole; Snider, Jeremy; Cleary, Sean; Edberg, Mark – Health Education Research, 2019
The authors designed and evaluated an innovative, branded campaign called 'Adelante' to promote positive youth development (PYD) and reduce risk behaviors among Latino youth near Washington, DC. Repeated cross-sectional surveys were conducted in the intervention and a comparison community to evaluate campaign exposure and changes in PYD outcomes.…
Descriptors: Marketing, Community Programs, Hispanic Americans, Adolescents
