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Direct linkMann, Judy Brenda; Ballantyne, Roy; Packer, Jan – Environmental Education Research, 2018
This study investigates the impact of an innovative conservation action campaign called "Penguin Promises" implemented at uShaka Sea World in Durban, South Africa. Communication tools included interpretive signage, exhibits with and without animals, presentations, and personal interactions, along with a specially designed postcard, on…
Descriptors: Conservation (Environment), Conservation Education, Communication Strategies, Advocacy
