Research on problem-based learning (PBL) has tended to focus on the graduate level of education, paying less attention to the primary school level and to what is involved for students during the implementation of PBL. In this paper we take a step towards addressing this need for research by reporting findings from a descriptive, explanatory case…

This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…

This study investigates the attitudes of a group of low-status women towards computers through a deliberately designed computer training programme. Four aspects of the women's attitudes were examined, including computer anxiety, confidence, liking and usefulness. Data sources consist of pre- and post-surveys and interviews with the participants.…

In response to the growing needs of proficient English speakers, the Taiwan Ministry of Education officially included English in standard elementary school curriculum since 2001. English courses at elementary level were extended from the fifth grade to the third grade since the fall of 2005. It is significant to examine whether the educational…

The emergence of the incorporation of culture into EFL education is a growing trend in Taiwan. The purpose of the study was to examine: (1) the effects of the ethnographic interview project on Taiwanese students' cognitive development in understanding native English speakers and their cultures; (2) changes in students' self-awareness and…