The continued presence of educational management organizations (EMO) is explained as an inevitable and continued component of the public school landscape. This article discusses both why EMOs are here to stay and the benefits of EMOs in public education. Statistics are shared showing a 420% increase in the number of EMOs over the past 11 years as well as the Obama administration's commitment to choice and entrepreneurship in education. EMOs' role of providing a quality education option for students living in low-income urban neighborhoods and students of color was discussed using evidence and research showing that EMOs serve students of color in the urban centers of districts. In addition, the benefit of being free from the bureaucratic control of traditional public school districts is examined. Last, research findings that suggest significant academic gains for students attending EMO-run schools are presented. Together, these findings suggest that EMO-run schools are a beneficial component to the educational landscape.