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Download full textKulturel-Konak, Sadan; D'Allegro, Mary Lou; Dickinson, Sarah – Contemporary Issues in Education Research, 2011
Women have made great strides in baccalaureate degree obtainment, out numbering men by over 230,000 conferred baccalaureate degrees in 2008. However, the proportion of earned degrees for women in some of the Science, Technology, Engineering, and Mathematics (STEM) courses continues to lag behind male baccalaureate completions (National Science…
Descriptors: STEM Education, Cognitive Style, Gender Differences, Females
Rudd, Denis; Mills, Richard – Contemporary Issues in Education Research, 2008
This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…
Descriptors: Higher Education, Marketing, Business, Educational Administration
